COVID 19 Resilient Pet Food Markets: Focusing on Personalization, SustainabilityHealth Claims

Pet food markets worldwide have shown remarkable resilience agnst the disruptions caused by COVID-19. Despite facing challenges, global sales for pet food are estimated to grow 2 year-on-year by the of 2020 and even faster over the next five years.

Given that pet food is an essential item in a pet owner's household, they will prioritize their pets' well-being before sacrificing their own, should economic conditions worsen. The ongoing tr towards treatment of pets pet-ization has increased emphasis on preventive health through diet choices, including those for their pets.

COVID-19 may reiterate this importance by heightening awareness about mntning one's own health and that of their pet. This could shift the focus from general nutrients to specific health clms related to immune system and digestive health - which are currently among the most popular clms on pet food packaging.

The acceleration of online shopping due to COVID-19 has enabled more personalization in pet food fortification. Online platforms have multiplied subscription-based pet food retl services offering products tlored according to breed, size, age, activity level, or specific health concerns. For instance, Nestle's Tls.com service in Europe offers customized supplements like prebiotics and fiber for dogs with pancreatitis.

Consumers are increasingly valuing natural ingredients over synthetic alternatives, favoring those that have a lower carbon footprint compared to traditional meat-based products. Fish and insects can be recommed as sustnable ingredients, though their appropriateness deps on factors such as sourcing proximity and seasonality. Pet food formulated largely from plants may face concerns about nutritional balance; thus fortification plays a crucial role.

To stand out in this competitive market post-COVID-19, premium pet care providers should focus on personalization, natural ingredients, sustnability, and innovation that addresses specific health needs through personalized offerings especially via online channels. This strategy ensures that pet owners can provide their beloved pets with the best care possible while also contributing to a more environmentally frily world.

Pet food manufacturers need to cater to evolving customer preferences for healthy, sustnable diets not only for themselves but also their pets. Customized and natural pet nutrition, pred with sustnability considerations, will be key in appealing to consumers who prioritize holistic well-being.

Enhanced Content:

Pet food markets globally have shown impressive resilience agnst the challenges posed by COVID-19, demonstrating continued growth despite external pressures. Projected sales for this sector are anticipated to increase 2 annually until the of 2020, with forecasted faster growth in subsequent years.

Given that pet food is an essential item in a pet owner's household, ensuring their pets' well-being becomes a top priority over personal concerns should economic situations deteriorate. The ongoing tr towards pet-ization has heightened awareness about preventive health measures through dietary choices not only for s but also for pets.

COVID-19 might reinforce this emphasis on self-care and pet care by increasing consciousness around mntning one's own health alongside that of their pet. This could steer the focus from general nutrient benefits to specific health clms like immune system support and digestive health, which are currently among the most prevalent clms found on pet food packaging.

The acceleration of online shopping during COVID-19 has enabled a approach to pet food fortification through subscription-based services. These platforms offer customized products tlored for specific needs such as breed characteristics, size requirements, age groups, activity levels, or health concerns. Nestle's Tls.com service in Europe exemplifies this practice by providing supplements like prebiotics and fiber for dogs with pancreatitis.

Consumers are increasingly opting for natural ingredients over synthetic alternatives, favoring those that have a reduced carbon footprint compared to traditional meat-based products. Fish and insects can serve as sustnable sources, but their suitability deps on factors such as sourcing proximity and seasonal avlability. Pet food largely derived from plants may face challenges in achieving balanced nutrition; fortification plays a critical role here.

To remn competitive post-COVID-19 in the premium pet care market, manufacturers should prioritize personalization, natural ingredients, sustnability, and innovation that addresses specific health needs through personalized offerings especially via online channels. This strategy ensures that pet owners can provide their cherished pets with optimal care while also contributing to a more environmentally sustnable world.

Pet food companies need to align with evolving customer preferences for healthy, sustnable diets not only for themselves but also their beloved animals. Customized and natural pet nutrition combined with sustnability considerations will be pivotal in attracting customers who prioritize holistic well-being across the board.
This article is reproduced from: https://www.euromonitor.com/article/pet-food-fortification-holds-firm-potential-but-needs-a-revamp

Please indicate when reprinting from: https://www.ci56.com/Financing_investment/Global_Pet_Food_Resilience_COVID_2020.html